Consumer: Coffee lovers
The purpose of the Magnifica Super Automatic by DeLonghi is to provide an espresso coffee maker to coffee lovers that will make espresso coffee completely automatically from grinding the beans to delivering the cup of coffee.
Pros: DeLonghi is a well-known and well-established name in espresso coffee maker circles. They’ve been at it a long time and have all of the ‘bugs’ worked out. The Magnifica Super Automatic by DeLonghi is the top of the top of the line. It automatically grinds, tamps and brews fresh espresso coffee.
The Magnifica Super Automatic by DeLonghi is completely programmable. You can set it to make espresso coffee according to strength, cup size and temperature. There is also a cappuccino frother that automatically mixes steam and milk to create rich, creamy foam. There are Stainless steel conical burrs with adjustable grind setting that will deliver the most accurate and consistent grind.
The Magnifica Super Automatic by DeLonghi even tells you when it is time to clean it…automatically! The height adjustable spouts also allow you to serve coffee in varying cup sizes.
Cons: Unless you are a serious espresso aficionado, the price of the product may be too high. There is a one-year warranty on the Magnifica Super Automatic by DeLonghi, but that hardly seems like a warranty that is long enough considering the price of the machine.
Guarantee: The guarantee of satisfaction posted on the Starbucks website reads in part: “At StarbucksStore.com, we want you to be 100% satisfied with your purchase. If for any reason you are not satisfied with your purchase, you may return it for a replacement or refund of the purchase price. We even stand behind our delivery. If your package is not delivered when we said it would, then the shipping is free.”
Value for money: The Magnifica Super Automatic by DeLonghi is very expensive, but it may be a good value to real coffee lovers.